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With the shift in shopping habits over the past few years from the standard brick and mortar stores (which still retain much of their popularity) to online shopping from the convenience of your home (or office), ecommerce solutions have become more and more an essential part of doing business online. An ecommerce website must first and foremost be developed to be safe for the customer – you may have the world’s greatest looking online store, but it won’t last long if user credit card details are stolen by a hacker on the other side of the world. Developing a strong, secure foundation for an ecommerce website is paramount to everything else. However, this by itself may not be enough to keep users on your site. Safety aside, you then have to consider what the user feels about your website, and how they come to the conclusion that they can or can’t trust your site enough to give you their personal financial details.
Now it’s time to figure out what you can do to get your business into the fray. Let’s look at how to get started.
- Keep things simple – your homepage doesn’t need to be cluttered with unnecessary information and it doesn’t need to be big either. In the case of an ecommerce site, have some simple click-through images of current promotions you have that take the user to the relevant section of the site, but don’t go overboard.
- Simplify navigation – Your site structure should be straight-forward and easy to understand. Sort your products into their main categories, and have these as accessible buttons on your site. Within these top levels (whether you choose to have drop downs or not) list the sub-categories to make filtering easier, instead of having everything under the one umbrella.
With this rise in consumer confidence, there is a relative rise in competition and thus there is the need for owners of online stores to make their sites stand out amongst the rest.